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Curated by Peter Šebo

18.2.2018 10:38

Zdravie detí ako úprimná zmena alebo účelové PR v McDonald’s?

McDonald's chce ponúkať deťom zdravšie jedlo. Aspoň si dal také ciele. Kardiológovia a diétológovia tlieskajú. Veľa sa o tom píše. Inšpiratívne aspoň z hľadiska PR. No nie je to obrat o 180°, ale je to aspoň začiatok nejakej zmeny a to je dnes in. Príbeh zmeny začal. Ak vás text presvedčil, s najväčšou pravdepodobnosťou ide o dobré PR podložené úprimnou zmenou zadávateľa.

What you need to know about McDonald's "expanded commitment to families." https://t.co/nr3DYbKCav pic.twitter.com/OeDRd66SIe
— Ad Age (@adage) 17. februára 2018

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Ad Age

Ad Age

Globálny líder v poskytovaní správ, analýz a údajov o marketingu a médiách, a to nielen v USA. Ad Age bol založený ešte v roku 1930, ale napriek tomu je neustále hlavným zdrojom trendov a inšpirácií v marketingovom biznise v celosvetovom meradle.

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