Curated by Palo Hapák
Upozornil na to blog Marketing Punk. Bose sa tak chce sústrediť na zvyšovanie predaja cez e-commerce. Podľa zástupcu Bose je to radikálny krok, avšak je to len dôdledok toho, čo chcú zákazníci a kde to chcú. Nuž, suchá správička, no aj s krátkym komentárom Marketing Punku môže byť indikátorom ďalších trendov preskupovania síl retailu medzi kamennými a online predajňami v blízkej budúcnosti.
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