Curated by Palo Hapák
Je dlhodobo známe, že značka IKEA kladie veľký dôraz na udržateľnosť svojho podnikania a práve preto prichádza s ďalším marketingovým prekvapením. Opúšťa papierovú podobu svojho katalógu a prevádza ho do novej digitálnej audio podoby. Takže pokiaľ si chcete kúpiť nábytok v tomto reťazci, musíte si doňho „započúvať“. Viac na portáli Marketing Journal.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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