Curated by Miroslav Švec
Táto otázka je zásadná: Majú firmy komunikovať hodnotové témy v polarizovanej spoločnosti, kde nastáva turbulencia hodnôt? Odpovede na základe prieskumu z kuchyne agentúry Seesame prinášajú jasné odpovede. A aby sme nezostali dlžní – odpoveď je áno. Aj ďalšie zásadné zistenia k hodnotám v komunikácii firiem zhrnula v blogu Michaela Lukovičová, senior manager z Corporate Team agentúry.
graf: www.seesame.com.
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