Curated by Palo Hapák
Nie je to žiadna kreatívna novinka, v každom prípade je to zaujimavý a inšpiratívny počin výrobcu piva Anheuser-Busch v americkom meste St. Louis, kde otvoril Budweiser Chill Zone Giveaway. Jeho pointou je, že vždy keď teplota vzduchu presiahne 95°F, Budweiser zníži cenu svojho piva Bud Ice o 1 USD za každý stupeň nad 95. Pozrite si základné insighty tejto promo kampane na portáli Mobile Marketer.
Foto na titulke: mobilemarketer.com
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