Curated by Miroslav Švec
Efekt vlastníctva (endowment effect), je čisto psychologický fenomén, ktorý ovplyvňuje vnímanú hodnotu vecí a vecičiek. Ako sa dá tento efekt vlastníctva aplikovať na skúšky, vzorky, vernostné programy, či personalizáciu produktov a využiť v marketingu, naznačila v blogu Paulína Slovíková, copywriterka z agentúry Imagons.
Foto: imagons.com.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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