Curated by Miroslav Švec
Značka musí predávať. A aby sa tak stalo, musí osloviť čo najširšie možné publikum, ktoré značku nielen akceptuje, ale ju aj vyhľadá a zaplatí za úžitok / mentálne zisky, ktoré ponúka. A jedným z nástrojov, ktoré pomáhajú „vtlačiť“ značke identitu, sú archetypy značky. Čo to je brand archetyp a ako s ním pracovať načrtla v blogu Paulína Slovíková, copywriterka v agentúre Imagons.
Foto: pixabay.com; Peter Janssen.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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