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Curated by Miroslav Švec

13.9.2022 21:59

PR: 5 pilierov vzťahov s verejnosťou a tipy, ako ich implementovať

PR nie je len marketing. Kým cieľ marketingu je zvýšenie tržieb, cieľom PR je tvorba vzťahu verejnosti k značke / firme. K dispozícii je 5 typov vzťahov, s médiami, influencermi, komunitou súčasných a potenciálnych spotrebiteľov. A netreba zabúdať, že do PR patrí aj online komunikácia a krízová komunikácia. V texte, na ktorý komunitu upozornil portál B2B Marketing Zone, nájdete aj odporúčania, ako môžete využiť jednotlivé piliere PR a dennodenne zlepšovať reputáciu vašej značky / firmy.

Extra! Extra! Read all about it! The 5 types of public relations for creators + how to implement them by @convertkit https://t.co/fsonjWt7TV pic.twitter.com/uoycytPwuz
— B2B Marketing Zone (@B2bMarketingZ) September 11, 2022

Obrázok: pixabay.com; @Satheesh Sankaran.

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#digital #influencer marketing #krízová komunikácia #media relations #PR (public relations) #PR tipy #reputácia

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