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Curated by Palo Hapák

10.7.2019 12:30

Prečo sa značka DIESEL chváli tým, že stratila 14.000 followerov?

Módna značka Diesel tiež patrí medzi tie, ktoré sa hlásia k podpore Pride Week in Europe a komunity LGBTQ. Lenže tentokrát, keď zverejnila svoju novú kolekciu s tématikou Pride a tématicky ju odpromovala na Instagrame, stratila takmer 14-tisíc followerov. Iné značky by pravdepodobne robili „marketingovú“ paniku, no Diesel išla na to opačne: Poďakovala sa za to všetkým na Instagrame a oznámila, že je to dôvod na oslavu. „Because followers are important. But love is more important,“ uvádza sa vo vysvetlení značky." Pozrite sa ako sa značka Diesel z toho vykrútila a či sa jej to vôbec komunikačne podarilo. Na portáli Ad Age.

Diesel celebrates losing followers over its Pride collection https://t.co/74OOKX8mM8 pic.twitter.com/1n6tUYPXNl
— Ad Age (@adage) July 9, 2019

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#followers #globálne značky #kampaň #LGBTQ #social media

Ad Age

Ad Age

Globálny líder v poskytovaní správ, analýz a údajov o marketingu a médiách, a to nielen v USA. Ad Age bol založený ešte v roku 1930, ale napriek tomu je neustále hlavným zdrojom trendov a inšpirácií v marketingovom biznise v celosvetovom meradle.

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