Curated by Miroslav Švec
Uvažujete o TikToku, ako o ďalšom neprefláknutom komunikačnom kanáli? Tak si pozrite nápaditú kampaň značky ZALORA, ktorá na promo festivalu vymyslela výzvu #ZStyleNow Challenge. Užívatelia TikToku mali prstami ukázať písmeno „Z“ a odfotiť sa. O case study informoval a jej stručnú anotáciu priniesol portál SMT, pričom celú štúdiu aj s ukážkami nájdete aj priamo na TikTok blogu.
Obrázok na titulke: ads.tiktok.com.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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