Curated by Miroslav Švec
Je Brand Safety nudná a rutinná povinná jazda, alebo ide o viac? Ako pre koho, ale pred koronou bolo pre 77% marketérov vo svete dôležité, kde a v akom kontexte sa ich reklama na webe zobrazí. Vlastne lepšie povedané, ide o to, na akých stránkach a v akom kontexte sa určite objaviť nemá. Základné informácie a odporúčania, ako byť „safety“, nájdete v informačne bohatom blogu agentúry Zenith Slovakia.
Ilustrácia: pixabay.com; Thomas Breher
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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