Curated by Miroslav Švec
Je Brand Safety nudná a rutinná povinná jazda, alebo ide o viac? Ako pre koho, ale pred koronou bolo pre 77% marketérov vo svete dôležité, kde a v akom kontexte sa ich reklama na webe zobrazí. Vlastne lepšie povedané, ide o to, na akých stránkach a v akom kontexte sa určite objaviť nemá. Základné informácie a odporúčania, ako byť „safety“, nájdete v informačne bohatom blogu agentúry Zenith Slovakia.
Ilustrácia: pixabay.com; Thomas Breher
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