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Curated by Miroslav Švec

11.1.2022 17:51

Marketingová psychológia: 67 kognitívnych skreslení, ktoré menia rozhodovanie

A nielen to, podstatné je, že kognitívne skreslenie preto ovplyvňuje aj konverziu. Neveríte? Napríklad, prvá cena, ktorú zákazník u vás uvidí, ovplyvní jeho ďalšie rozhodovanie o kúpe. Alebo, ak spotrebiteľovi neukážete, ako mu váš produkt pomôže, nemusí vám uveriť. Roger Dooley, neuromarketér, ktorý vystúpil vlani aj na najväčšej marketingovej konferencii v SR − Marketing RULEZZ, v blogu na neurosciencemarketing zhrnul 67 kognitívnych skreslení od A do Z, ktoré ovplyvňujú marketing. Ide o naozaj rozsiahly trošku starší materiál, vhodný ku kávičke na samoštúdium.

"67 Ways to Increase Conversion with Cognitive Biases" by Jeremy Smith @jeremysaid Via @rogerdooley https://t.co/BXl9EDaMDz
— Your A Game (@Your_A_Game) January 6, 2022

Obrázok: www.neurosciencemarketing.com.

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Tagy

#konverzie #marketingová psychológia #neuromarketing #psychológia #Roger Dooley #tipy

neuromarketing

neuromarketing

Aktívny web plný neuromarketingových a iných neurovedeckých informácií, ktoré zozbieral a spracoval Roger Dooley. Roger je autorom kníh #Brainfluence a #Friction. Roger je známy aj u nás, ako keynote spíker vystúpil na konferencii Marketing RULEZZ.

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