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Curated by Miroslav Švec

17.1.2023 12:04

Public relations: 6 horúcich trendov na rok 2023

Pandémia zmenila veľa vecí a v PR je to dôraz na internú komunikáciu, čo bude aj jeden z dominantných trendov pre rok 2023. TikTok bude na vzostupe, ale žiadna sociálna sieť sama vaše PR nezachráni. A čo ešte? Influnceri, krátke videá, ani klasické PR texty nebudú na ústupe na rozdiel od tradičných médií. A ak vám chýba brand purpose, tak vedzte, že značky budú upriamovať aj v roku 2023 pozornosť na hodnoty, za ktorými stoja. Na pekný sumár trendov komunitu marketérov upozornila agentúra Grayling Slovakia.

Vizuál: pixabay.com; @Cdd20.

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Tagy

#brand purpose #interná komunikácia #PR (public relations) #PR tipy #social media #TikTok #trendy

Grayling Slovakia

Grayling Slovakia

PR agentúra Grayling sa definuje ako: „nezávislá konzultačná agentúra pre public relations, public affairs, investor relations and events, poskytujúca tiež špecializované služby v oblastiach PR, a to všetko v rýchlo sa meniacom prostredí.“ Členstvo v: APRSR

www.grayling.com

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