Curated by Palo Hapák
To sú hlavné princípy Tomáša Bezáka, hovorcu z Lidl, ktorými sa je potrebné riadiť v prípade krízovej komunikácie. Dlhodobo sleduje značku Martinus a riadi sa Murphyho zákonom: „Učte sa z omylov iných. Nebudete žiť dosť dlho na to, aby ste sa stihli naučiť všetko len z tých vlastných.“ Prečítajte si s ním celý rozhovor na portáli mesačníka Stratégie.
Dan Ariely Daniel Goleman Daryl Weber David Lörincz Filip Struhárik Gary Vaynerchuk HennekeD - Enchanting Marketing Jiří Rostecký Jon Loomer Josef Šlerka Juraj Karpiš Kamil Aujesky Les Binet Mari Smith Matej Rumanovský Meera Kothand Michaela Sýkorová Michal Fehér Michal Pastier Miki Plichta Milan JunioR Zimnýkoval Miloš Gajdoš Pavol Minár Radovan Andrej Grežo Richard Marecek Richard Shotton Róbert Slovák Roger Dooley
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